Overview of a Film Trailer

A teaser trailer is a short trailer used to advertise and increase hype about an up and coming movie game or television series.
Teaser trailers, unlike typical trailers, they are usually very short in length and usually contain very little or any of the actual film footage. They are usually released well in advance before the film’s release (ranging from a few months to a year and a half), and are released to build hype. A teaser ad campaign generally consists of a series of short adverts to anticipate a larger full campaign for the film launch.

Teaser trailers are usually only released for larger big budget films. They are usually to simply let the audience know of the film is coming up in the near future, and to build hype. The trailers are often released well in advance of the film usually while it’s still in production or editing as a result they may feature scenes or altered version that are not in the film. Some films may even create scene especially for the teaser trailer.

Recent examples of major films that have used teaser trailers such as the lord of the rings trilogy, Disney Pixar’s cars and finding nemo. The Da Vinci code teaser trailer was released before the films had even began to start shooting. Many films release teaser trailers attached to a film, the incredible’s teaser was attached to the finding nemo film from 2003. A teaser for star wars episode 1: the phantom menace premiered to the film the siege and was reported that many people only came for the trailer, after watching the trailer people left the cinema before the film. The teaser trailer for cloverfield premiered was attached to Transformers at this point nothing was known about the film.

T.Burden